American Girl Dolls

In 1986, a former educator and publisher of educational materials, Pleasant T. Rowland, founded the Pleasant Company in Middleton, Wisconsin. Her goal was simple, to create dolls from different periods in American History. The first three 18 inch dolls the Pleasant Company produced and marketed were - Samantha (1904) , Kirsten (1854)and Molly (1944). Keeping true to her background as an educator, each girl had historically accurate outfits and accessory sets. Each doll also came with a book, that depicted their individual character and backgrounds in the context of the important era in US History that each girl lived in. These books provided a child’s perspective of significant times in American History. The first three stories of each character’s eventual 6 book series were originally written by Danielle Steele.

At first, the American Girl Collection (sometimes also referred to as the Historical Dolls) was originally available only through mail-order catalogs. By 1997, Felicity (1774), Addy (1864), and Josephina (1824) were added to the historical doll line up. Now, their combined stories spanned American history from 1764 to 1944.

Although each dolls book series provided examples of young confident girls of character, in 1992, The Pleasant Company took it one step further. In order to help affirm self-esteem, celebrate achievements, and foster creativity in today’s girls, The American Girl® magazine was launched. Currently it ranks as one of the top ten children’s magazines in the nation . Not only that, but it is also the largest magazine dedicated exclusively to girls.

In 1995, a line of contemporary 18-inch Just LIke You® dolls were introduced, that represent the individuality and diversity of today’s American girls. This group of dolls included up to thirty-two different dolls (several have been retired and are no longer sold), each with a unique combination of face mold, skin, hair and eye color (many from the original American Girl/Historical line). This allows the owner to choose the combination that best resembles herself. American Girl also introduced the 15 inch Bitty Baby® (1990) and the set of toddler Bitty Twins® in 2006 (for younger girls ages 3-6). Both Bitty’s are huggable baby and toddler dolls that encourage nurturing behavior.

In the Fall of 1997, AmericanGirl.com was launched.

In 1998, Mattel, Inc.-the world’s leading toy company – acquired the Pleasant Company. That same year, the first American Girl retail store was established in Chicago, and has continued to open locations in major markets across the country.

In 2004, the Pleasant Company changed its name to American Girl.

By 2007, the Historical Doll line had grown to include Kit (1934 – introduced in 2000), Kaya (1764 – introduced in 2002, and Julie (1974 – introduced in 2007). In addition to the main Historical dolls, several ‘friends’ were introduced as well.

In 2001, the first Limited Edition Girl of Today Doll (Lindsey) was introduced. These are currently known as the Girl of the Year Dolls, the most recent being 2008’s Mia.

For more information about the American Girl Dolls, visit our website.

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